13 Trends in 2013: Social Media Marketing Takes Flight

Posted by Winnie Brignac Hart (2012. 11. 5)
[출처] iMedia Connection
[원문보기] http://blogs.imediaconnection.com/blog/2012/11/05/socialmediatrends2013/

Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

1. Social Media Marketing gains impact as key marketing tactic
2. Marketing turns upside down
3. Social influence moves beyond ‘like’ to incentive driven recommendations
4. Marketing grows enterprise wide and can no longer sustain being a ‘department’
5. Discounts and giveaways will incentivize social sharing of branding content
6. Social media impacts business infrastructures – siloed communication systems are challenged
7. Social channels integrate and align
8. Rise of Augmented Reality – visualization over data
9. Media spend shifts from display to paid and sponsored content
10. Social Reputation Management drives ‘Do Good’ campaign strategies
11. The dawn of social TV – where viewers comment and share during air time
12. Social commerce driven by recommendations – rapid growth in digital wallets
13. SEO shifts – less focus on tricks and more on good online marketing